The curve is a new way of doing business and of seeing the world. Since 2008, he has advised more than 50 companies on adapting to service games, with a particular focus on freetoplay. What an industrial rock singer tells business about cultivating superfans. Lovell offers a strategy to draw more people into your orbit than was possible when physical costs limited your ability to expand. Turning followers into superfans by lovell, nicholas isbn. Nicholas lovell author of 10 ways to make money in a free. Whatever business or creative field you are in, nicholas lovell s startling book encourages you to embrace giving some things away for free. The curve heralds a new era of creativity and business freedom. For most of us giving away products or services for free is a scary prospect but the curve seeks to dispel this fear by understanding that the challenges and opportunities presented by. The latest in a series of practitioner books to propose a theory of business for today and the near future, the curve is built around examples of new ways of doing things in the digital age that nicholas lovell sees as indicative of a business revolution. Nicholas lovell, author of bestselling book the curve, welcomed me into his london home for this episode of the podcast the curve emerged from nicholas work in video games, where so much is given away for free. It is essentially a theory of business focused on reconsidering price and value in an era in which consumers are ever more reluctant to pay. By stimulating interest and cultivating communities, youll build relationships with your audience and your fans, wholl want more of what they love.
Whatever business or creative field you are in, nicholas lovells startling book encourages you to embrace giving some things away for free. Nicholas lovell is the author of 10 ways to make money in a free world 3. Welcome to the curve, says lovell both at the start of his new book and of our conversation in a caf in victoria. Go search best sellers gift ideas new releases deals store coupons. Nicholas is the author of the curve, a book about how to make money when everything is going free, pubished by penguin in the us and the uk and in translation in german, spanish, dutch, korean, russian and chinese. Nicholas lovell the writer of gamesbrief blog, among other things is a kind of a pioneer in understanding the economics of digital revolution and free toplay. The curve is free, expensive and everything in between.
For most of the last century, companies strived to sell more and more products at uniform prices. The curve condenses many central ideas of making money in the world of free digital content and distribution into a nice package. That does not appear to make any rational sense and yet nicholas lovell, in his new book the curve, shows us that more and more people are doing just that. The curve in 3 steps find an audience use technology to figure out what they value and to talk to them again enable superfans. To comply with the requirements of the fair use, the excerpts here are not necessarily the most important or the core concepts or even summary of the book. If your core products or services are pure digital or predominantly digit. How smart companies find highvalue customers ebook. The area under the curve is the total amount of money you might be able to get from your customers or fans. Now, im behind the curveas a supporter of lovells provocative and important thesis that marketers have to. Nicholas lovell, author and advisor to creative businesses. The curve at the core of nicholas lovell s book the curve is a central assumption. He developed a business model that allows different types of fans to engage with and pay your brand in different ways. Nicholas lovell is a games designer, author and consultant. Its adapted from the book of the same name by nicholas lovell.
The curve with nicholas lovell the extraordinary business book. The curve by nicholas lovell is a new way of doing business and of seeing the world. Over christmas i read your book and the principle of the curve came up in a recent conversation i had with a local university, concerning mooc massive open online course which are online courses aimed at unlimited participation and open access via the web. The curve by nicholas lovell is a breakthrough business idea. Author and consultant nicholas lovell offers a new approach to engaging with followers, fans and customers, and a new way of understanding. It charts their interest against the amount they are prepared to spendbe it nothing at all or thousands of dollars. The curve by nicholas lovell a book you need to read. His work has given those of us in the free to play game business rules to follow that enlighten and provide direction to succeed. From video games to pop music to model trains, the internet helps businesses forge direct relationships with a vast global audience by building communities and offering bespoke products and experiences. They are just a few sentences and statements i have highlighted in the book for later reference, hoping that reading them encourage you to buy the book and read it. Now, i m behind the curve as a supporter of lovell s provocative and important thesis that marketershave to think very differently today about the relationship between pricingand value.
My company, 1sdk, operates in the mobile gaming space so i know a little bit about the business, but lovells book was able to teach me a lot still. His books include the pyramid of game design, the curve and the f2p toolbox. Author and consultant nicholas lovell gives us an overview of the changing world. They are just a few sentences and statements i have highlighted in the book for later reference, hoping. My other posts excerpts from the curve by nicholas lovell chapter 1. Turning followers into superfans by nicholas lovell. The curve is an innovative and groundbreaking concept by nicholas lovell.
In the curve, nicholas lovell weaves together stories from disparate industries to show how smart companies are solving this puzzle. This acclaimed book by nicholas lovell is available at in several formats for your ereader. He is about to explain his observations on how product distribution has changed in the digital world, how price points vary, and how we can either be on the curve or not. The curve by nicholas lovell, 9780670923212, available at book depository with free delivery worldwide. Excerpts from the curve by nicholas lovell chapter 1. In the curve he shows you how to convert modern window shoppers into paying customers. Now, im behind the curve as a supporter of lovells provocative and important thesis that marketers have to. With stories drawn from artists, toymakers, sports, food, manufacturing and more, the curve is nothing short of a business thinking revolution. Posted on october 25, 2012 by nicholas lovell ive pitched my ideas about the curve to a book publisher and a rights owner in the last couple of days.
Nicholas lovell helps companies make money from the transformative power of the internet. The curve is a book by nicholas lovell, but it is also a business idea, a presentation, a website, and an opportunity to understand how to make money in a world where most things are free. Chris andersons the long tail meets seth godins purple cow the curve is a new way of doing business and of seeing the world. Freeloaders, superfans and the future of business by. Now, im behind the curve as a supporter of lovell s provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value robert cialdini, author of influence business is changing. Not a bad read, containing a few interesting ideas, but an e book that has clearly not been proofread, probably because its not a core revenuegenerating product. Access a free summary of the curve, by nicholas lovell and 20,000 other business, leadership and nonfiction books on getabstract. Whatever business or creative field you are in, nicholas lovells startling book encourages you to embrace giving. Nicholas lovell, this weeks guest in the extraordinary business book club and author of the curve. For most of the last century, companies strived to control costs and shift as many units as possible. His excellent book the curve 2014 explains how one can survive and be succesful in what they do in the context of the current digital age where many things are free.
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